Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru.
Why am I seeing this Ranked on source trust — The Verge
It ranks mainly on source trust: The Verge is the most reliable outlet we track on this subject, and is the only one on the story so far.
Single-sourced. No second organisation has confirmed it yet.
Link-outLink-out, because only one organisation carries it and no first-party source is on it. Link-out means we point at the publisher and say nothing of our own.
| Factor | Weight | Score | Contribution | Where it came from |
|---|---|---|---|---|
| Corroboration | 0.35 | 0.39 | +0.135 27% | 1 independent org on the story. Tier-3 aggregators never corroborate — they can show something is circulating, never that it is true. |
| Source trustleads | 0.25 | 0.80 | +0.200 40% | The Verge is the highest-trust source on this story. Trust is taken from the best source, not averaged. |
| Pickup rate | 0.20 | 0.00 | +0.000 0% | One counted organisation, so there is no spread to measure — nothing has picked this up to set a rate. |
| Freshness | 0.20 | 0.81 | +0.163 33% | Halves every 10 hours from the newest item on the story. This is the only factor that rewards a story for nothing more than being recent. |
Corroboration counts distinct organisations, once each, and only from tiers 1 and 2. Freshness halves every 10 hours, so this ranking is a snapshot and will differ at the next build.
What happened
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," as spotted earlier by More
How this story arrived
Ordered by when each source was first observed, which is what the velocity figure is computed from. Publishers backdate; observed order does not.
- 01 Theverge first seen Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
Overclock clusters coverage from independent sources and grades it automatically. The figures above are computed, not editorial. This page summarises and links to reporting by the outlets named — follow the links for the original work.