Instagram Tests 90-Minute Horizontal Videos, Takes Aim at YouTube Creators
Instagram is testing a new format called Features, which lets creators upload horizontal videos up to 90 minutes long.
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| Factor | Weight | Score | Contribution | Where it came from |
|---|---|---|---|---|
| Corroborationleads | 0.35 | 0.39 | +0.135 40% | 1 independent org on the story. Tier-3 aggregators never corroborate — they can show something is circulating, never that it is true. |
| Source trust | 0.25 | 0.44 | +0.110 33% | TechPowerUp is the highest-trust source on this story. Trust is taken from the best source, not averaged. |
| Pickup rate | 0.20 | 0.00 | +0.000 0% | One counted organisation, so there is no spread to measure — nothing has picked this up to set a rate. |
| Freshness | 0.20 | 0.45 | +0.090 27% | Halves every 10 hours from the newest item on the story. This is the only factor that rewards a story for nothing more than being recent. |
Corroboration counts distinct organisations, once each, and only from tiers 1 and 2. Freshness halves every 10 hours, so this ranking is a snapshot and will differ at the next build.
What happened
Instagram is testing a new format called Features, which lets creators upload horizontal videos up to 90 minutes long. The test started on Monday with a small group of US creators, following an earlier trial in Brazil, and it's aimed squarely at podcasters, comedians, and other long-form creators who mostly publish on YouTube today. Instagram head Adam Mosseri and VP of Product Tessa Lyons announced it in a video. Plenty of creators already post Reels clips to promote full episodes hosted elsewhere, so Instagram now wants to host the full episode too. Reels can link straight to the full video, and Features will also be recommended on the Explore page.
How this story arrived
Ordered by when each source was first observed, which is what the velocity figure is computed from. Publishers backdate; observed order does not.
- 01 Techpowerup first seen Instagram Tests 90-Minute Horizontal Videos, Takes Aim at YouTube Creators
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